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There’s never been a

better time to innovate.

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The tectonic plates of commerce and culture have intersected and there has never been a greater need for organisations to innovate, and there’s never been a better time to innovate. 

The environment that allowed for strong, consistent growth without innovation are gone. Things are difficult, productivity gains are slow and yet very few companies have innovation as a percentage of their growth numbers.  

You cannot simply ‘wait out’ the current economic conditions. It is a perfect storm of an economic shift and a rate of technological change that is unprecedented. 

A firm’s ability to innovate profitably is essential to being able to compete. 
 

About Tomorrow has been created to accelerate innovation, making it a growth mindset 
for organisations.  

There are several myths about innovation that hold companies back. 

You don’t need to invent the next iPhone, but you can take your company from roller skates to roller blades. It can often be the smallest of shifts at the beginning that creates significant change as its outcome.
We have designed an innovation platform that can dovetail within your company’s infrastructure and personnel and launch your innovation initiatives.
Wrong. Innovation comes in the form of people, culture, pricing, and process. 
Too many marketing departments have become about marketing and not growth. Think of innovation as a enterprise approach to growth.
Ideation rarely comes from inside the company and there are many sources of ideas to enable outside perspectives.
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AI and
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innovation

The widespread use of general AI and LLM’s, have re written how innovation can occur. It’s no longer just a whiteboard and post it notes. AI automates and accelerates innovation to the point where the gains are not just tangible, but accessible in the short-term.

Forever class innovation is optimising every innovation all of the time. Continuous improvement is not a static measure, but innovation outcomes to an organisations value, authority and position in the market can be immeasurable in terms of the uplift. 

Why Innovation?

We help you design ideas your competitors won’t like. Banks don’t like Bitcoin, and hotels don’t like Air BnB. We believe our role is to help you compete, to develop ideas that your competition won’t see coming. 
Failure can lead to the biggest successes. The post-it note was created by 3M in 1980 after attempts at a strong adhesive failed. The weaker adhesive was perfect for what became the post-it note, which has added millions to the company’s bottom line, was patented in 1993 and launched an entire new range of stationary.
Frankly, ideas are the easy bit. We have a process which does not start with the whiteboard but by analysis of the business and seeking various innovation types that create a path to market. We work with your team in whatever part of the business has the greatest area of opportunity to ensure the innovation can be implemented and constantly improved.
We steer the process through several phases: business overview, data assessment, trends and opportunities, ideation, evaluation, MVP, risk mitigation and path to market. We don’t always listen to the customer, they don’t run your business and ‘over reliance’ on research alone, gave the world marketing blunders like New Coke and frozen lasagna from Colgate.
Expressions like “we are ok” and “we are in good shape” are adequate up and until, your category is upended, or a competitor steals a march. Then you are no longer in ‘good shape’ and what’s more, you won’t be able to catch up. We strongly suggest that the composition of the world’s economies are changing rapidly and agile thinking is your companies greatest natural resource to ensure its stability, and survival.

What are some examples of Innovation?

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*All of the above were very small changes to existing products or services borne out of a need to solve a pebble in the shoe. All went on to drive significant positive impacts on the user experience.